Julian Treasure is author of the book Sound Business, the first map of the exciting new territory of applied sound for business, and he has been widely featured in the world’s media, including TIME Magazine, The Economist, The Times, UK national TV and radio, as well as many international trade and business magazines. His three TED talks have been viewed an estimated four million times. The first is on the four effects of sound; the second on sound and health and the third, which has over a million views on the TED website alone, is on conscious listening.

Julian is chairman of The Sound Agency, a UK-based consultancy that helps clients like BP, Harrods, Helm Bank, Sonae Sierra, Nokia, Bank Muscat, Honda, Unilever, Marks & Spencer, London InterContinental Hotel Park Lane, Saga, Colgate-Palmolive, Nestlé and BAA achieve better results by optimising the sound they make in every aspect of business – for example making sound in branding and marketing communication congruent with visuals, or designing and installing effective and appropriate soundscapes for branded spaces such as shops, offices and corporate receptions.

Julian formerly founded, grew and sold leading UK contract publisher TPD Group, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Marcus Morris Award for services to the UK magazine publishing industry.

Julian is a Liveryman of the Worshipful Company of Marketors and a member of the Marketing Society. He is a long-time musician, and remembers with affection his two John Peel sessions in the heady days of the early 80s (the bands were The Transmitters and Missing Presumed Dead) – and reaching the final of X Factor precursor New Faces.

Julian was educated at St Paul's School and at Gonville & Caius College, Cambridge. He is married to Italian children’s book author and Family Constellation counsellor Swan Treasure and lives in Surrey.