Julian Treasure is a sought-after and top-rated international speaker. Collectively his five TED talks on various aspects of sound and communication have been viewed an estimated 30 million times. His latest talk, How to speak so that people want to listen, is in the rare group that has over 16 million views on TED.com alone, putting it in the top 10 TED talks of all time.
Julian’s book Sound Business is the seminal work on creating intentional, effective business sound, now in its second edition and also published in Japanese. He has been widely featured as a sound and communication expert in the world’s media, including TIME Magazine; The Economist; The Times; TV and radio in the UK, US, Canada, Australia and Netherlands, as well as many international trade and business magazines and websites.
Julian is founder and chairman of The Sound Agency, a UK-based consultancy that asks and answers the question: “How does your brand sound?”. TSA helps clients such as Harrods, Nokia, BP, Marks & Spencer, Helm Bank (Colombia), Waldorf Astoria and many major shopping malls across Europe to grow their business by optimising the sounds they make. The agency specialises in creating effective and appropriate organic soundscapes for branded spaces.
Julian now draws on his 10 years of experience in optimising sound for brands to deliver memorable and transformative keynotes and workshops on personal communication and sound branding. His topics include: the hidden effects of sound and noise on us all; how to improve your conscious listening; how to master powerful speaking (including public speaking); how to optimise sound for a brand or business; and how to design sound environments for health, productivity and better relationships. His talks can transform business communication effectiveness, yet they also profoundly engage audiences at a personal level. The innovative use of sound in his talks makes them visceral and potent experiences that are always very highly rated by delegates.
Julian’s vision is to make the world sound beautiful, by helping individuals to make and receive sound consciously, and companies to discover that good sound is good business – which is fortunately true, as The Sound Agency has shown. TSA has installed innovative generative soundscapes in Harrods’ new Toy Kingdom (winning the Gold Audio Branding Award in 2012 for this work), made the front page of the Wall Street Journal with a crime-reducing urban soundscape in Lancaster, California, and has proved that sound can increase retail sales, customer satisfaction and brand value. The agency is now the undisputed world leader in assessing and transforming sound in shopping malls.
Before The Sound Agency, Julian founded (in 1988), grew and sold (in 2003) leading UK customer magazine publisher TPD Group, during which time he was chairman of the UK’s Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry.
Julian is a Liveryman of the Worshipful Company of Marketors and a member of the Marketing Society. He is a long-time musician, and remembers with affection his two BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) – and playing live to 18 million people on the final of the UK’s X Factor precursor, New Faces. Julian was educated at St Paul’s School, London and at Gonville & Caius College, Cambridge. His interests include music, sound, golf, technology, and Italy.