Biography

TreasureJulian Treasure is an international public speaker, entrepreneur, author and former musician. 

Julian is best-known as a sound and communication expert. His five TED talks have been watched more than 40 million times; his talk How to speak so that people want to listen is in the top 10 TED talks of all time. Julian is regularly featured in the world’s media, including TIME Magazine, The Times, The Economist and the BBC. 

Julian is also founder and chairman of The Sound Agency, a UK-based consultancy that asks and answers the question: “How does your brand sound?”. The Sound Agency has helped brands such as Harrods, Nokia, BP, Munich Airport and many major shopping malls to grow their business by optimising the sounds they make. The Sound Agency’s award-winning work has made headlines internationally by using effective, organic soundscapes to increase retail sales, customer satisfaction and brand value, and even reduce crime rates!

During Julian’s early career he was a drummer for the British band The Transmitters. He played on the band’s second Peel Session in 1981, recorded with Fish Turned Human and Misspent Youth and played live with Missing Presumed Dead, The Websters and Loop Guru. As part of alternative comedy ban The Kondo Brothers, Julian played live to 18 million people in the final of British TV talent show New Faces. Julian still plays live in Blues Brothers tribute band The Rawhides. 

Before The Sound Agency, Julian spent 30 years working in advertising and publishing, initially with Saatchi & Saatchi, VNU Business Publications and International Data Group. In 1988, he founded, grew and sold his own contract magazine publishing agency TPD Publishing, whose clients included Microsoft, Toyota, Lexus and Orange. 

During this period, Julian was elected Chairman of the UK’s Association of Publishing Agencies and of the UK Digital Content Forum, and was a Director of the Periodical Publishers Association. In 2002, he received their Chairman’s Award for his services to the magazine publishing industry. Julian is a Liveryman of the Worshipful Company of Marketors, a member of the Marketing Society and a Fellow of the RSA.

Nowadays, alongside frequent international travel, Julian splits his time between bases in London and Orkney, where he lives with his fiancee and youngest daughter. His interests include music, technology and martial arts.