Shop

Sound Business book £9.98 / £14.99

Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment, including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that […]
Continue reading

 

moodsonic™ CD set £39.99

moodsonic has been produced by world experts in psychoacoustic sound to elicit and maintain the three most desirable states for busy people: Relax, Energize and Think. Combining musical elements with […]
Continue reading

 

BrandSound™ DVD £250

Julian’s BrandSound™ DVD distills years of experience into two stunning programmes. In the first programme, Julian Treasure presents the principles and practice of BrandSound™. This is Julian’s entire BrandSound™ workshop in a self-completion format, explaining the eight ways every brand expresses itself in sound and guiding you to find your own optimum BrandSound™  […]
Continue reading

 

Sound Affects!Online training courses (FREE introductory course)

Sound affects every aspect of our lives, from our health and relationships to our success in achieving life goals.These effects are powerful and yet mainly […]
Continue reading

Sound Business

Second edition and ebook format now available!

Sound Business
Hard copy £14.99 | Add to Cart | View cart

Sound Business for Kindle £9.88 | Buy now

Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment, including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30 percent and triple productivity for some workers.

In Sound Business, I explain exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business.

The fully updated and revised second edition includes case studies and new research, as well as extra sounds on the accompanying website.

“Sound Business is a great exploration of the science of sound, its ineffable wonders, and the experiential potency it has for building powerful brands.”

Martin Lindstrom, author of BRANDsense and Buyology

“Sound Businessis a comprehensive review of the power of applying sound for improved business performance, a concept that is both new and intuitively appealing.”
Helen Alexander CBE, President, Confederation of British Industry

“Sound is all around us but many organisations have previously just accepted that it is there because it always has been. This excellent book fills a big gap by providing an understanding of the way in which sound affects us and can be used to influence our moods and intentions.”
Sir Paul Judge, Chairman of the Royal Society of Arts, President of the Chartered Management Institute and Past Master of the Worshipful Company of Marketors

“An expert analysis of the power of sound to influence the behaviour of customers has been scandalously absent – until now. Sound Business is a rich and engaging journey, and should be welcomed by all those who take the experience of their customers seriously.”
Stephen Nelson, former CEO, BAA

BrandSound™ DVD

Warning… this DVD could increase the power of your brand by a factor of 12!

BrandSound™ DVD £250
Add to Cart | View cart

Julian’s BrandSound™ DVD distills years of experience into two stunning programmes.

In the first programme, Julian Treasure presents the principles and practice of BrandSound. This is Julian’s entire BrandSound workshop in a self-completion format, explaining the eight ways every brand expresses itself in sound and guiding you to find your own optimum BrandSound. Impactful visuals, narrated by Julian, combine with potent exercises that will release the power of sound for your brand. These are the exact same exercises that Julian uses with top international brands in workshops costing thousands of pounds! You (individually or in a team) carry out the exercises at your own pace and enjoy the rich rewards as you explore your own BrandSound, guided by the world’s leading expert.

You will discover new ways your brand can use sound to increase the effectiveness of your communication, increase sales, build customer loyalty, create differentiation, transform customer experience and gain market share.

In the second programme, Julian Treasure puts his own mastermind alliance of branding experts to work for you. The group comprises eight world-class gurus with a range of experience that includes branding SMEs and individuals, running and developing world-class social networks, and managing some of the world’s most prestigious brands. In specially-filmed interviews, Julian asks these gurus the following 10 searching questions:

What is a brand today and is that definition changing?

What makes a great brand?

What are the three biggest mistakes brands make?

What is marketing today and what are its priorities?

What is the return on companies’ investment in brands and in marketing?

Should entrepreneurs or SMEs bother with a brand?

How can SMEs use marketing today to compete with corporates?

Should brands engage with all the senses and if so how?

What are the next big trends in marketing?

What are your three top tips for marketers in this new and very different world?

The results are fascinating, richly detailed and highly practical, and they form a priceless road map for anyone engaged in branding in the modern world.

moodsonic™ CD set

At last you can design your soundscape to support you in what you want to do.

moodsonic CD set £39.99
Add to Cart | View cart

moodsonic™ has been produced by world experts in psychoacoustic sound to elicit and maintain the three most desirable states for busy people: Relax, Energize and Think.

Combining musical elements with natural sounds and the latest in sound design and effects, our three soundscapes were created generatively – composed and played live by a computer according to sophisticated algorithms and psychoacoustic rules. This is bespoke audio specifically designed to support your desired state.

Whether you aim to work, rest or re-energise, these unique, psycho-acoustically programmed soundscapes can help move you into the right state fast, and keep you there longer. Each soundscape is a full hour long, and can be looped as required. Copy them onto your personal stereo and listen to them through good quality headphones, or pop the CD on your home stereo system… in either case, set the volume at a moderate, ambient level and let the sound gently take you to where you need to go.

CD1: Relax
Slow tempos and low psychoacoustic densities combine with frequency filters to create sound that will soothe and nourish you in contemplation, meditation, relaxation or going to sleep.

CD2: Energize
Shake off road weariness in the morning or prepare for a major evening as high tempos and stimulating sounds Invigorate you and activate your body’s energy-giving neural and physiological processes.

CD3: Think
Your cognition will be gently stimulated by sound that refreshes and facilitates mental processes whilst not distracting your thoughts from where they need to be. You’ll be able to think and work better, for longer.

moodsonic™: sound that helps you feel right.