Second edition and ebook format now available!
Sound Business for Kindle £9.88 | Buy now
Sound is a great undiscovered country for business. Most organisations are blissfully unaware of their sound, and yet sound affects people deeply. Sound can change people’s behaviour in almost any commercial environment, including offices, shops, showrooms, advertising, the internet, hotels, bars and restaurants. Research shows that appropriate sound can increase retail sales by over 30 percent and triple productivity for some workers.
In Sound Business, I explain exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business.
The fully updated and revised second edition includes case studies and new research, as well as extra sounds on the accompanying website.
“Sound Business is a great exploration of the science of sound, its ineffable wonders, and the experiential potency it has for building powerful brands.”
Martin Lindstrom, author of BRANDsense and Buyology
“Sound Businessis a comprehensive review of the power of applying sound for improved business performance, a concept that is both new and intuitively appealing.”
Helen Alexander CBE, President, Confederation of British Industry
“Sound is all around us but many organisations have previously just accepted that it is there because it always has been. This excellent book fills a big gap by providing an understanding of the way in which sound affects us and can be used to influence our moods and intentions.”
Sir Paul Judge, Chairman of the Royal Society of Arts, President of the Chartered Management Institute and Past Master of the Worshipful Company of Marketors
“An expert analysis of the power of sound to influence the behaviour of customers has been scandalously absent – until now. Sound Business is a rich and engaging journey, and should be welcomed by all those who take the experience of their customers seriously.”
Stephen Nelson, former CEO, BAA