The Sound Leader
Lead with clarity. Connect with intention. Create lasting impact.
Only one employee in 12 rates their leader a very good listener. Disengagement costs the world economy $8.8 trillion a year, and miscommunication costs American workers more than a day a week. Every one of those numbers is a communication number.
The Sound Leader is a cohort programme for senior leaders who would rather be the exception. The next cohort is being scheduled now.

Why this, and why now
Every leader is trained to present. Almost none are trained to listen, and listening is where the value is. It's where engagement comes from, where innovation starts, and where the expensive misunderstandings are avoided before they happen.
Meanwhile the machines are taking the routine work. What's left is the human part: the conversations, the persuasion, the trust. The skills this programme teaches are precisely the ones that are becoming more valuable rather than less.
What you'll be able to do
- Listen consciously, so that engagement rises and miscommunication falls
- Change listening position as the moment requires
- Speak into the listening that's actually in the room
- Optimise the voice for power and impact
- Lead with empathy
- Inspire loyalty and innovation
- Optimise the working sound environment, for themselves and their people
- Take responsibility for the sound their organisation creates
Who it's for
CHROs and heads of learning
Senior department heads
Questions
When does the next cohort run?
The next cohort is being scheduled. Places are offered from the list, and the application is the way onto it.
What does it cost?
Fees are discussed once we know whether the course is right for you, which is what the first conversation is for.
How much time does it take?
It's built for people with diaries like yours: a cohort rhythm rather than a residential block, with work that fits around the job rather than replacing it.
Can we run a cohort for our own leadership team?
Yes. A private cohort for one organisation is often the better shape, because the team can work on its own real conversations. Say so in the form and we'll explain how that runs.
Is this the same as the app?
No. Master Conscious Communication is a daily practice anyone can buy for less than a dollar a day. The Sound Leader is a taught cohort programme for senior leaders, with Julian in the room.
Apply for a place
Tell us a little about your role and what you want to change. If it looks like a fit, we'll arrange a conversation and, if you want a place, hold one for the next cohort.